Our Story
Natural Wellness Rooted in Africa
Meet Connie
New Moon Botanicals was born from a deep, personal calling. Connie Macklin spent years studying and practising Shiatsu — a Japanese bodywork therapy rooted in the belief that the body holds its own innate wisdom to heal. Through her work with clients, Connie witnessed again and again how profoundly the body responds when it is supported with the right tools: touch, intention, and the healing power of plants.
Her journey into botanical wellness was not a detour — it was a natural deepening. The more she worked with the body, the more she was drawn to what nourishes it from within. She began exploring the rich world of plant medicine, and found herself returning, again and again, to the extraordinary botanical heritage of Africa.
Why New Moon Botanicals?
In 2021, Connie founded New Moon Botanicals with a clear vision: to bring the healing intelligence of African plants into everyday wellness rituals. The name itself is intentional. The new moon is a time of beginnings — of planting seeds, setting intentions, and trusting in what is yet to grow. It felt like the perfect symbol for a brand built on the quiet, steady power of nature.
Africa is home to some of the world's most potent and time-honoured botanicals. From the adaptogenic richness of Rooibos and Buchu to the functional power of indigenous mushrooms and healing herbs, this continent's botanical wisdom has sustained communities for generations. Yet so much of it remains underrepresented in the modern wellness space. Connie set out to change that.
Our Mission
At New Moon Botanicals, our mission is simple: to honour ancient healing traditions while making them accessible for modern life. We believe that wellness should be rooted — in the earth, in culture, in real ingredients that your body recognises and responds to.
Every product we create is guided by three principles:
- Authenticity — We source African botanicals, functional mushrooms, and adaptogens with care and intention, working with ingredients that have a history of use and a body of evidence behind them.
- Purity — We are committed to plant-based formulations free from synthetic fillers, artificial additives, and unnecessary ingredients. What you see on the label is what is in the bottle.
- Connection — We believe that knowing where your wellness products come from — and who made them — matters. We are a founder-led brand, and Connie's hands-on approach shapes everything we do.
Rooted in African Botanical Wisdom
Africa's botanical heritage is extraordinary. For thousands of years, indigenous communities across the continent have used plants to support the body, calm the mind, and restore balance. This knowledge — passed down through generations of healers, herbalists, and practitioners — is the foundation upon which New Moon Botanicals is built.
We are proud to celebrate and elevate this heritage. Our formulations draw on African botanicals alongside globally recognised adaptogens and functional mushrooms, creating blends that bridge ancient wisdom and contemporary wellness science. We do not appropriate — we honour, we research, and we give credit where it is due.
A Brand You Can Trust
In a wellness industry crowded with bold claims and synthetic shortcuts, we choose a different path. We choose plants. We choose transparency. We choose to tell you exactly what is in every product and why.
When you choose New Moon Botanicals, you are not just buying a supplement or a skincare product. You are choosing to align with a philosophy — one that believes the earth provides, that ancient knowledge has value, and that your body deserves better than fillers and compromises.
We are grateful you are here. This is just the beginning.
— Connie Macklin, Founder
